
Rethink Waste. Design Smarter. Transform What’s Possible
at our
core
If you’re not designing out waste or finding new value in what already exists, someone else is.
Going circular is a transformation, but it doesn’t have to happen all at once.
We help organizations—big or small—turn ideas into action, transform waste into opportunity, and create impact in their industries and communities.
Whether you are rethinking products, services, processes, training, or systems, we can help make circularity achievable.
With our technology partners, we can use data and infrastructure to help you advance these goals.
We help
organizations
remove barriers
and gain ground
Circular Economy Specialization
We rethink waste, incentivize it for new value in markets / communities.
Strategic Services & Repositioning
We build off your strengths to create pathways for new offerings.
Life-Centered Design Services
We adapt human-centered design to include shared value and environment.
What
We Offer
Program Design
We turn individual components into a functional, cohesive system.
Learning Models & Training
We transform knowledge into learning experiences inspiring action.
Conversation Spaces & Workshops
We guide discussions / workshops that drive insights and decision making.

Where Do
you Stand?
GROUND is here to help you move with confidence.
Whether you’re at the beginning or deep in the process,
Get It
Started
New to Circularity ? Let’s Break it Down
You may be new to exploring circularity or trying to understand how it applies to your industry, organization, or community. We can help clarify the process.
We assist you in establishing a baseline understanding of circular principles and practices.
We help you rethink waste and discover new opportunities, making the transition clear, strategic, and achievable.
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Lose the Spinning Wheels
and Gain Traction
Break the Stagnation
You have started your circular and Scope 3 journey, but progress has slowed or stalled completely, even if the wheels are spinning.
The plans and goals you set out to accomplish are behind schedule, and you feel stuck.
You may be looking to sharpen your approach, uncover new opportunities, or stay ahead of evolving standards.
We work with you to pinpoint roadblocks and repositioning circular efforts.
//02

Advance with Partners
Finding the right partner can mean the difference between doors opening and ideas that stall out or deliver.
More RFPs are asking for circular economy expertise to fulfill plans and goals. Businesses and manufacturers that integrate it with their teams gain a competitive edge.
We partner in various ways to meet the demand, joining in-house teams on project or product development, co-driving circular initiatives, and supporting RFP responses.
Sow Seeds of impact
with collective Strength
//03

continue to shape your
Circular business
Keep It Circulating
You took the leap and established a circular business model. Great job! You are making an impact, but it comes with challenges.
Circular businesses share some of the same struggles as others but face hurdles that traditional companies don't.
Scaling while staying sustainable, securing resources, and proving value in a system not built for circularity is no small task.
And those are just a few of the challenges that can hinder progress. Together, we can pinpoint what matters and find ways forward.
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build Team Knowledge
Cultivate Skills your
Organization Needs
The Ellen MacArthur Foundation notes that businesses are key to shifting industries toward circularity. Knowing that doesn’t make execution any easier.
We bring over a decade of experience in course and program design and have guided 100+ teams through high-impact, experiential learning.
We work with transitional and established circular businesses.
Training is not one-size-fits-all. We start by identifying gaps and shaping the right learning approach for your organization.
//05

Turn Standards
into Fertile Ground
MOve
Beyond Compliance
In 2024, the International Organization for Standardization (ISO) released ISO 59010, setting the foundation for businesses worldwide to advance circular economy practices.
Companies striving to meet ISO 59010 and Scope 3 emissions targets often see them as compliance hurdles.
The most forward-thinking organizations use these standards as catalysts—creating new products, rethinking supply chains, and uncovering more innovative operating methods.
We decode complexity, translating ISO standards and GHG protocols into actionable strategies.
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Let’s start the conversation. Share a few details, and we’ll follow up shortly.