Circularity. Sustainability. Regenerative Business. All great buzzwords—until you realize they’re not just concepts—they're decisions.
Organizations frequently struggle to understand what that means for them.
That’s where GROUND comes in.
Limia Shunia
Founder
GROUND helps organizations make sense of their role in the not-so-tiny task of designing a resilient future.
I’ve spent years navigating the messy, fascinating world of strategy, design, and sustainability. One of the biggest takeaways? Progress isn’t always a moonshot. Sometimes, the smartest moves come from gaining traction on the ground.
As a Certified Circular Economy Specialist, I help organizations—big or small—rethink how they design, produce, and operate. Some are new to circularity, and others are aligning with ISO Circular Economy Standards or moving toward regenerative business models. We take meaningful, measurable steps forward wherever they are without straying into greenwashing territory.
People say I have a knack for making complex ideas feel doable. That’s the whole point.
Let’s make it happen.
Shaping What’s Next
A Team That Fits the Work
GROUND works as a collective, bringing in the right talent for the right challenge. Every project is different, so we build teams that match the needs of our clients and partners—specialists, strategists, and doers who know how to turn ideas into action.
We also have a preferred partner for software, data, and computational needs—Acorn Interactive Inc. Over the past year, we’ve worked closely on Waste-to-Recovery strategic planning .
Have a question? Curious about working together? Reach out and say hello.
Feel free to contact us here: